The Facebook imperative cannot be stopped

Marc Benioff of SalesForce.com with his take on the next-big-thing in enterprise software - which will be more social, more mobile, more instant, and (hopefully) more productive.

We had an interesting conversation about this in Siyelo's daily stand-up meeting, and we tend to agree with Marc's outlook. Indeed many software applications could be improved with "social-networking" features/integration points to enable organizations to spread ideas and information.